National product and endorsement deals are usually reserved for a small minority of All-Star level players. Until that happens for a given client, we move forward with a full local and regional marketing push, with both the short- and long-term outlooks in mind.
We take a highly proactive approach to marketing, endorsements and public relations for our clients. Whether that means generating a booking on a sports radio show to help build local visibility, negotiating a regional barter deal that nets free home furnishings, or obtaining personal appearances in return for products and cash compensation, we know how to get the "hook-ups" for our clients.
Of course, the bigger picture is also kept in mind. We will work closely together with the client to help build his image in the right way, and to create associations with products and services that will not only serve a short-term benefit, but also put a foundation in place to capitalize on bigger opportunities when and if they arise.
Our approach to marketing a client is simple: hustle, work the phones, and utilize our network of relationships. Above all else, be proactive and cast a wide net. This straightforward formula has yielded results for our clients over the years.
We should add that the level and timing of our marketing efforts are based largely on the client's wishes. All marketing initiatives must work in concert with the player's on-court demands.